Brand Identity Foundations + Strategies
To create a cohesive and impactful brand, I collaborated with the business's Marketing Director on in-depth research and adopted a brand-first approach.
This process involved defining the brand’s core positioning by clarifying its purpose, values, and significance. Together, we developed a distinct voice and tone, ensuring every design decision reinforced a strong, assertive brand identity.
With this foundation, graphic design became key in bringing the brand to life. The name, logotype, color palette, typography, and symbols were meticulously crafted to reflect the brand’s personality. These elements were designed for seamless application, enabling the agency to maintain the brand’s integrity effortlessly across all channels.
Website
Development.
To ensure a consistent brand presence across all platforms, we adhered closely to the brand style guide to design a website fully aligned with the established identity. Collaborating with the client, who supplied the copy, we developed a site with four main archive pages and two replicable single post templates. This approach empowers the marketing team to maintain the brand’s editorial line, ensuring design integrity over time.
